
7. Chris Cole: Long Volatility Strategies, George Lucas and Dennis Rodman
Mutiny Investing Podcast
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Investing in Volatility
In the 1970s, George Lucas was able to command a salary of about $1 million. The studio at the time, they had taken bets on merchandising and sequel rights from a movie called Dr. Do Little that was done in the 1960s. For things like sequel rights and merchandising rights to pay off, Star Wars had to be a big hit. And essentially for the cost of about $850,000, he was able to purchase an option that paid off over $45 billion.
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