Choiceology with Katy Milkman cover image

A Sticky Situation: With Guests Richard Thaler, Wendy Wood & Susan Budowski

Choiceology with Katy Milkman

00:00

The Impact of Friction on Consumer Decisions and Building Habits

Examining individuals' experiences with biased agreements, and exploring the psychology of leveraging friction to develop positive habits and reduce negative ones.

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