Business of Sport cover image

Moritz Fürste: HYROX Co-Founder, ‘How we Built a Global Sporting Phenomenon' (Ep53)

Business of Sport

00:00

Empowering Fitness: An Average Joe's Journey

This chapter explores the diverse audience of a fitness event, with a focus on the 'average Joe athlete' and the growing participation of women in fitness competitions. It discusses the evolution of strategic partnerships with gyms and major brands, highlighting changes in business strategies that foster community and brand recognition. Additionally, the chapter emphasizes the operational challenges faced amid rapid growth and the successful collaboration with Puma, showcased through a co-branded shoe launch.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app