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Why Crypto’s Gone Cold

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Navigating Digital Marketing in the Age of AI

This chapter examines the evolution of digital marketing strategies, focusing on the transition from traditional methods to algorithm-driven approaches, particularly via search engines. It highlights the challenges marketers face in optimizing content for visibility amidst rising AI-generated content and its implications on user trust and engagement. Additionally, the discussion explores the future of content creation and the potential commercial exploitation of AI technologies in shaping audience interactions.

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