Every trader, in some sense, has an answer to question. Must wake up with not just anothe drive, put the answer to that question. When i came over into the tech world, into the start up world, i was very surprised to discover that people do not compulsively ask themselves this question. In fact, what they tend to do as they tend to rely on the fact that the company has a mission statement and a problem it solving to motivate future actions. It's not enough just to be right to deliver alpha and heavenyou must be right when everybody else is wrong.