There are several companies that are trying to take your mob and pop shops on line. Unfortunately, they all operate in silos. What you need is an open network, pioneered and promoted by a neutral entity. That will help the likes of p t m talk to the likes of esamula. They have to work on the solution, set the ground rules, evangelize the offering and push for adoption. And that's sely what the open network for digital commerce, or n d c, is expected to do. The commerce ministry is pure heading initiative, and we're not just talking about retail stores here. You could even onboard hotels, restaurants and other last mile delivery partners.