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174 - How to Scale in Your Niche, with David Tao

The Marketing Millennials

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How to Scale Your Content Marketing Hill

"The more narrow and specific you get, the higher the standards your audience expects," he says. "If we got the sports of weightlifting and powerlifting mixed up, for example, if I go off, it's better than it used to be." If you're an expert at what you do and you're consistent, those are two big things to start scaling,. The third is like finding that growth lever that works for you.

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