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How to Develop a Frictionless Client Service Experience

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Building a Frictionless Client Experience

This chapter explores the integration of customer experience with marketing strategies, advocating for a holistic approach that addresses both lead generation and retention. The speakers emphasize the importance of creating a seamless service experience while minimizing obstacles for clients, using analogies like a leaky bucket to highlight underlying issues. They also discuss the challenges of starting a new business, sharing insights on patience, hard work, and the importance of celebrating small victories.

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