The Best One Yet cover image

👖 “Cotton Catastrophe” — Levi’s chain. Perfect Day’s meat ice cream. Gen Z’s Nike-fication.

The Best One Yet

00:00

Snacks

Cotton prices have surged about forty % this year. 99% of jeans ore cotton, littert a, buttons. There's actually two pounds of cotton per pair of jeans. Cotton is the reason why levi profits aren't just slim fit and how legys are making so much money.

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