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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

CHAPTER

The Role of Marketing in User Become Customers

I've spent a lot of time on the in funnel part of it, education and life cycle. Because for a lot of PLG companies, the sign up metric can almost be a vanity metric. The true company value actually comes later in the funnel through an activation metric or an upgrade metric. And so I think of the marketing team as much more of like a funnel revenue focus team. It's really about driving and controlling a lot of the channels and mechanisms.

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