
75: Kevan Lee & Shannon Deep - Understanding Brand beyond visuals
PRODUCTEA with Leah, Growth & Senior Leadership
Brand Evolution in Large Corporations
This chapter examines the challenges large companies face when adapting branding and distribution strategies, particularly focusing on Salesforce's integration of Slack. The discussion highlights the complexities of maintaining brand integrity during acquisitions and the nuances of evolving brand identity in the face of emerging technologies. It emphasizes the importance of aligning a company's ethos with its founder's philosophy to guide branding as the organization grows.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.