PRODUCTEA with Leah, Growth & Senior Leadership cover image

75: Kevan Lee & Shannon Deep - Understanding Brand beyond visuals

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

Brand Evolution in Large Corporations

This chapter examines the challenges large companies face when adapting branding and distribution strategies, particularly focusing on Salesforce's integration of Slack. The discussion highlights the complexities of maintaining brand integrity during acquisitions and the nuances of evolving brand identity in the face of emerging technologies. It emphasizes the importance of aligning a company's ethos with its founder's philosophy to guide branding as the organization grows.

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