S2 E2 - Demand Capture vs. Demand Creation
Stacking Growth | The B2B Marketing Podcast
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The Right Way to Alicate Budget Between Demand Creation and Demand Creation
Lictory: How do you look at the right way to alicate budget between demand capture tactics and demand creation tactics? Lictory: I take a very simple approach to it. Demand creation, in my communication style, is driving an intense, a intense reaction to wanting a product or service. Then demand captures, of course, just actively converting those in bimod ah.
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