14min chapter

Analyse Asia with Bernard Leong cover image

The China Business Conundrum with Ken Wilcox

Analyse Asia with Bernard Leong

CHAPTER

Navigating Business in China

This chapter explores the intricacies of conducting business in China, highlighting the cultural differences in communication styles and etiquette. Through personal anecdotes, it elucidates the importance of understanding the Chinese market, including the role of the government and the Chinese Communist Party in shaping business operations. The discussion also addresses the challenges faced by foreign companies, particularly in adapting to local dynamics and misconceptions during negotiations.

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