Varun Beverage is 100% dependent on PepsiCo for the raw material that goes into its beverages. In 2011, it contributed just 26% of PepsiCo's beverage sales in India. By 2021, things looked significantly different and VBL now contributes to a staggering 85%. It has gained the right to bottle and distribute pretty much every PepsiCo beverage including Tropicana Slice, Gatorade and Aquafina.
In today’s episode for 14th January 2023, we explain how Pepsi’s bottling partner is blitzing the market.
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