The idea is differentiate between cause and effect. I 'm looking for, what can i measure that are the causes of the outcomes or the objectives or the effects that i want? And one of my favorite thoughts is, whenever the outcome or the effect is missing, so is the cause. Everybody i know has clarity on oz. The problem is most people don't have clarity on where they are. That's point a. Leverage is the second key component. And then the third and final key component that i bring to the able is understanding the idea of optics and measuring"