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Bonus: Maximize your product development strategy (with Particl.com's AI)

DTC Podcast

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How AI Can Help Brands Make Meaning of Their Data

AI can help brands make sense of their internal data as well as the external sort of scraped data that you're pulling from out there. And so here's maybe an example, Eric, we could talk about so one of the most effective Black Friday campaigns we saw was Jim Shark. Now that type of branding works for Jim Shark. So if I just went to Zara and said, Hey, you should do this, that doesn't work for them. Right? That's why these models are so interesting is it becomes customized for you.

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