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#105: Balancing the Art and Science of Selling

Winning the Challenger Sale

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Adapting Sales Strategies in a Shifting Economy

This chapter examines the need for sales strategies to evolve in response to economic changes, focusing on the cost of inaction alongside ROI. The speakers reflect on lessons from 2023, highlighting anxiety among sales leaders and the impact of indecision on sales performance. They also discuss the shift to virtual sales environments, emphasizing the importance of maintaining a strong sales culture amidst these transformations.

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