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The Cult of Glossier

Sounds Like A Cult

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Exploring Social Status and Recruitment Dynamics in a Popular Brand's Community

Exploring the social prestige linked to a specific brand, this chapter delves into how brand affiliation can elevate one's status and foster strong connections within a brand's community, extending beyond employment. Additionally, it compares Glossier's recruitment tactics to SoulCycle's approach of hiring individuals with inherent charisma.

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