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America’s Professional Sports Grew From Farm Teams to Multi-Billion Dollar Franches Thanks to the Harlem Globetrotters Founder

History Unplugged Podcast

CHAPTER

The Promoter's Legacy: Shaping Sports and Diplomacy

This chapter explores the influential role of a sports promoter in the success of the Negro leagues and basketball, emphasizing his innovative marketing strategies and contributions like the three-point shot. It details how he creatively ensured financial stability through barnstorming matches and leveraged military tours during WWII to maintain basketball's popularity. Additionally, the chapter highlights his broader impact on sports diplomacy, connecting sports events to international relations during the Cold War.

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