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9min chapter
EP 401 | Micro Conversions and the ROI of SEO with Kevin Indig
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Analyzing Micro Conversions and Bridging the Gap
This chapter explores the concept of micro conversions and their significance in bridging the gap between stakeholders and SEO. It emphasizes the importance of observing visitor behavior, using analytics tools, and understanding sales initiatives to optimize for micro conversions and build authority.
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