What Is Ama and Where Does It Come From?

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

• Autobooks — Jordan’s current place of work
• Mastering Email Software with Brennan Dunn
• UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn
• CI/CD — continuous integration and continuous delivery
• Customer Experience
• Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
• Joanna Wiebe — founder of Copyhackers
• JTBD Framework
• Miro, Mural — popular visualization tools
• Bob Moesta — an authority in the field of JTBD
• Demand-Side Sales — a book by Bob Moesta
• Hero’s Journey Monomyth
• The Hero’s Journey — a book by Joseph Campbell
• Follow Jordan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

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