🍺 “The new #1 beer” — Modelo’s Millennial Magic. Mercedes’ AI car. Pixar’s missing magic.
The Best One Yet
Modello's March to Number One Is a Decade in the Making Story
According to Nielsen, modello became the top selling beer in America just last May. Modello controlled 8.4% of the market in May compared to 7.3% for Bud Light. ABN Beth, the company that owns Bud Light, used to own modello especiol too. But then they sold modello's US rights to a liquor company called Constellation BrandsIn 2013, when Bud Light sold modello to its top rival, modello was not even in the top 10 for beers. Corona was the Mexican king. In the past decade, while US beer sales have been flatter declining, Mexican brands are booming.
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