Olga v in Advertising

Olga V: The most rewarding brains I have picked are the brains of my predecessors. He studies their principles and then applies them to non-direct male or direct response advertising which is most of what Olga V does. When he was a door-to-door salesman,I discovered that the more information I gave about my product, the more I sold. If you're lucky enough to write a good advertisement, repeat it until it stops pulling. Scores of good advertisements have been discarded before they lost their potency.