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340 Lauren Kennedy - Why Hubspot and Salesforce Sucks

B2B Digital Marketer

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The Negative Attribute Associated With E Lead Score

The negative attribute associated with e lead score also applies into paydads and things like that. A lot of times we just say, oh, well, they check our boxes, so they have a high score. But we haven't looked at, are we checking their boxes? Like, are they engaged in our blog? Have they opened, like, a marketing emal ever? And if you're using up spot, they'd better have um and do they actually want to work with us or from us? They shouldn't be going to sales even if they don't have a highscore. Even if it's like, like, cime, dating, even if they're not in

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