Exploring the Role of AI in Creativity and Marketing Strategy

What are you fed by? 

This episode is the fifth in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries.

Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck, or skate to where it's going? There are opportunities, and risks, around every corner.

Nils Leonard is the Co-founder of Uncommon, a global creative studio based in New York, London, and Stockholm. I invited Nils into the series because I suspected he would have a strong point of view about what AI is, and isn't, when it comes to creativity.

Nils has strong beliefs about many things, which is why I ask him back on the show regularly. One of those is the emotional leap of faith that every creative act demands. It's a deeply and uniquely human investment.

At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.