19min chapter

Fearless Creative Leadership cover image

Ep 258: Nils Leonard of Uncommon - "The Creative Industries and AI - Part 5"

Fearless Creative Leadership

CHAPTER

Exploring the Role of AI in Creativity and Marketing Strategy

The chapter delves into the debate of AI's involvement in creating fragrances and its impact on storytelling in marketing. It emphasizes the importance of maintaining a human touch in the creative process to shape products effectively in a dynamic marketing environment. The conversation highlights the necessity for businesses to incorporate potential risks and benefits of AI into their strategies to drive innovation and growth.

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