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Great Expectations, Well Managed, with Rand Fishkin
Marketing Over Coffee Marketing Podcast
Spark Toro: How to Make Money From Social Media
Sally Kohn: Spark Toro is a company that uses data to help marketers better understand their audience. She says they crawl as many public profiles as possible across every site, including Facebook and Twitter. Kohn: You could go visit every single frickin person's page who follows you on Facebook or follows you on Twitter or whatever. And then you'll be able to search for an audience and we'll show you all the information that we can get from these publicly available profiles.
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