"I don't really think we are getting off track, cause you talked, we're talking about doing the right thing. The point of the book is not that all marketers are liars," he says. "Crafting a story around your brand is what's interesting to people."
Truly successful entrepreneurs are ethical business people. From “giving what you want to get” to “treating your team well,” doing the right thing is a good thing--and good for business.