2min chapter

The Frankie Lee Podcast cover image

129 - Danny Buck - Scaling CRAFTD To £20 Million - Life By Design - Investing In Wine

The Frankie Lee Podcast

CHAPTER

Is It Hard to Get a Sea-Inspired Product?

Last year, the home lost money on a brand for the first time in its history. The family were under pressure to make up for it with new products. So they took an inspiration trip to Maldives - and got back inspired again. They've now launched five new collections this year which will cost £1m each. But how important is it to go there if you're only going because of that?

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