3min chapter

Marketing Made Simple cover image

#109: Eavesdrop on a Marketing Consultation from a StoryBrand Guide

Marketing Made Simple

CHAPTER

How to Create a One-Liner

A one-liner really is foundational for all of your marketing and messaging. After age 40 many people struggle with eyelids that inhibit their vision and make them look older than they are. The short story invites customers in and positions them as the hero by talking about the problem your customers experience. It positions your product as a solution and then talks about what your customers life is like after they buy your product or service. So it's really those three parts. One solution results.

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