The Importance of Relevance in Marketing

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If your marketing is not working as well as you think it could or should, the root problem is that it's not relevant enough for the consumer. So if I want to make my hill a little more bumper sticker friendly, I would say broad is flawed. What is a marketing hill you would die on? That's a great question. A marketing hill I would die on is probably that relevance is the killer app.

We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer.

Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance of meaningful customer interactions. Jay breaks down his marketing playbook and unveils his personal branding philosophy.

Plus— why do so many marketers spend so much time on customer acquisition when they should really be channeling their focus into customer retention? Boy, does Jay have some thoughts on this one!

00:00 Intro/ Background

03:47 The Two Smart Things Jay Baer Did

09:36 Opposite of Logical

18:00 Customers in the Wild

26:27 Tequila/Insta Dissection

31:37 One Thing Jay Baer Would Tell You

34:30 Who to Pay Attention To

35:16 How to Create Great Content

Follow Jay:

LinkedIn: linkedin.com/in/jaybaer

Twitter: twitter.com/jaybaer

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com