Pickleball Sponsorship and Footwear Development

Remember getting an Eastbay catalog and begging your mom for the latest Diadora drip? Well beg no more, you're an adult now and can buy your own Diadora gear, like the made-in-Italy Atomo v7000.  On this episode, we talk to Bryan Poerner, CEO of Diadora North America, about their process of designing and developing shoes, the rise and fall and return of Diadora, Italian manufacturing, and more.

Check out Diadora: https://www.diadora.com/en/us/sport-running-shoes/