Front Burner cover image

The Billion Dollar Influencer Economy

Front Burner

00:00

The Rise of the Influencer Economy

This chapter examines the evolution of the influencer economy, tracing its origins to the 2008 financial crisis and the subsequent rise of social media. It highlights how economic challenges and shifts in public trust facilitated the growth of non-traditional content creation, culminating in the emergence of platforms like TikTok during the COVID-19 pandemic.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app