
The Billion Dollar Influencer Economy
Front Burner
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The Rise of the Influencer Economy
This chapter examines the evolution of the influencer economy, tracing its origins to the 2008 financial crisis and the subsequent rise of social media. It highlights how economic challenges and shifts in public trust facilitated the growth of non-traditional content creation, culminating in the emergence of platforms like TikTok during the COVID-19 pandemic.
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