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Using Evolutionary Science To Change Behaviour - Professor David Sloan Wilson

The Weekend University

CHAPTER

Dominance Versus Prestige

When we think about, when we think about a a large scale issues, it's helpful to shrink them down and think about what they look like at the scale of a small group. A fundamental distinction is between dominance and prestige. Prestige is something which is bestowed upon you by others. And you can only cultivate a good reputation by actually benefiting. On behalf of others, you might benefit as well. In fact, you may benefit very well.

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