S6 E3: What’s going on with Suzuki? Kawasaki Making EVs & Hybrids?
Highside/Lowside - A Motorcycle Podcast
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MotoGP Marketing and Branding
MotoGP is no longer about big flashy high-end products, it's about flagship adventure models and flagship EV products. Now we're starting to see a shift where some of the larger OEMs are fighting for that. Everybody's trying to come out with an electric vehicle. And I think when you're thinking about those flashy flagship models, whether it's an adventure bike or a race bike, I think that that aspect of marketing still plays a role.
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