
Short Suck #20 - Are Tulpas Real? The Spooky Story of Olivia Mabel
Timesuck with Dan Cummins
Innovative Marketing in Horror Cinema
This chapter explores the groundbreaking marketing strategies utilized by Alfred Hitchcock for 'Psycho,' emphasizing the secrecy and financial commitment that contributed to its iconic status. It also examines the psychological impact of marketing techniques in horror films like 'The Blair Witch Project' and 'Smile,' as well as the connections between fiction, reality, and the phenomenon of tulpas in enhancing audience engagement.
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