The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#99: Why Partner Marketing Is So Hot Right Now, ABM Tactics, and $100k+ Salaries (with John Short, Founder & CEO Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Power of Co-Promotion in Partner Marketing

The speakers discuss the power of co-promotion in partner marketing and how it can help businesses get in front of their partner's audiences. They also talk about using a CRM to identify potential customers and the importance of leveraging proprietary signals to understand customer needs. The chapter includes examples of how compound growth marketing partners with other companies and uses the information from their conversations to reach out to potential customers.

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