Special GA4 & Shopify Episode -- Going Deep On Reporting Changes With Dan LeBlanc @ Daasity
Conversion Tracking Playbook
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UA vs Universal Analytics - Is That a Big Difference?
With GA4, the filtering is significantly more elementary than universal analytics. But any of that pre-reporting processing of data, you need to do during data collection. You can filter out based on various rules and logic. So it's been processed by Google, but you aren't seeing it yet. They're running it through the filters. That's a big change or difference today between UA and GA4 and universal analytics.
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