The Shift to Fuel Efficiency and Japanese Competitors

It’s the 1960s and Honda’s about to speed into the car market before Japan’s government can put up legal roadblocks to stop it.

Meanwhile,Toyota’s already zooming ahead. Its latest models are about to take Japan by storm and arm it with the funds it needs to make another run at the U.S.A.

But to break America, Toyota and Honda will need to outmanoeuvre the auto titans of Detroit.

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