You're a Vegetarian - What's With You?

When you joined PepsiCo, it was sort of an unusual place for you to be because you're a vegetarian. At the time, they owned Kentucky Fried Chicken and Taco Bell. Did you experience a conflict between your personal values and the organization's values? Well, I actually told Wayne Callaway and Bob Detb, one of the people who were responsible for hiring me,. And how am I going to help with these restaurants? They looked at me and said, we didn't hire you to develop the menu. We didn't hired you to taste the products. So what's with you? You know, we're asking you to think about the economic drivers of value.