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267 - How to Redefine And Transition Marketing "Best Practices" | Marketing Revisited Podcast

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Is Your Websight a Product Marketing Ownership?

Your web sight feels like a product marketing function to me. It's the thing that feeds the sales team. Why not demangen? I think there are ways where demangen can influence conver anoptimization tests and things like that that matter. But from an overall accountability standpoint, it's basically like how you bring your message to the market in your number one space. You don't need the trade show to bring your people together for you to have access to your customer. The second piece is like, who wants to wait 362 days until you can go and touch your customer again? That's the cycle time of a of a trade show event.

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