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Ep. 225: Selling Manliness, feat. Rob Biernacki

BJJ Mental Models

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How to Identify Your Best Potential Customers

The easiest test for aspiring grifters is to throw out the quote, strong men create good times. When it's accompanied by an infant ile power fantasy that someone would be one of these strong men leading the way, well, then you know you've got a sucker. And look, I'm still not really comfortable with the ethics surrounding all of this. But if we don't grift these idiots, all their money is going to go to people like Andrew Tate and Alex Jones. Do you really want to let those low life succeed? It sure is.

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