Adam - What's It All About?

Adam focuses on analyzing what happens to your data once it is gathered. It's trying to uncover these data sharing relationships that are inside the black box you mentioned earlier. And can we talk a bit about the mechanics, what's it doing to accomplish all that? Okay, so there were two major parts of Adam. One was first where we had to establish that your ads can actually represent you. The second was inferring these server-side relationships.