Mr Beast's Lunchly is a DISASTER - Entrepreneurs react
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Ethics of Influencer Branding
This chapter examines the evolution of brand building through influencer marketing, particularly as high-profile figures promote products like sugary drinks and fast food. The discussion raises ethical concerns about the responsibilities influencers hold, especially when targeting younger audiences. It critiques the authenticity of creator-led businesses, contrasting genuine engagement with the opportunistic marketing tactics of some influencers.
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