TBT: AskGaryVee Episode 100! "The Live Show" | From May 19, 2015
The GaryVee Audio Experience
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Navigating Niche Markets: Health and Storytelling
This chapter explores strategies for targeting health-conscious consumers in New York City through social media, presenting a unique Georgian food product. It emphasizes the importance of effective storytelling and clear communication to educate potential customers while leveraging niche marketing and micro-influencers.
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