There is a ton of opportunity, even for brands we hold up as being really great at customer experience. If you think of a coffee brand that has a real great ap, i order the same thing every time. So there's lots of ways to improve. But every, every example i just gave and you gve, relies on data. And if you buy it right now, you know, maybe it's some special but that doesn't happen. It will be the fuel that will power your business into the future.

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