Music Ally Focus cover image

How does music shape the cities we live in and our relationship with the people in them? Shain Shapiro PhD explains how music intersects with local political policy and how we can get involved.

Music Ally Focus

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The Value of Music in Emerging Markets

I think the music industry could be worth three or four times more than it is. And one of the reasons why is because we haven't sewed the seeds of the garden very well. You know, in the UK, we've got a lot of work to do, but especially in emerging markets. I had a conversation yesterday with Vietnamese government who are, want to create their own version of Eurovision. So many people are interested about music right now and excited about music as a sector.

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