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Measurement Do's and Don'ts for Brands Selling in EU + Shopify Markets + D2C Risk Assessment

Conversion Tracking Playbook

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What Are Your Biggest Risks?

If your logistics provider or payment provider goes out of business because of the economic conditions, then the ramp up time to find someone else is significant. So we've noticed that in certain industries in Europe, they are like really much in struggle. And if I would do a quick analysis on which are still doing pretty okay, it's those who are running their operation both online and offline.

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