Kakai: A Productization of a Whole Lot of Upgrades the Trade Desk Is Making to Its Demand Side Platform

Kakai is kind of like a productization of upgrades the trade desk is making to its demand side platform. It includes an expansion of the AI optimization features the company introduced in 2018 with its co-oproduct. The data sharing capabilities that it's bringing to the table are what stood out to people, says AdExchanger analyst Anthony Cevallos.