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443: Product wisdom from an innovation veteran
Global Product Management Talk
The Importance of Prioritizing Your Technical Requirements Document
"My number one learning is never write a product requirement or functional requirement document that isn't prioritized. Never give engineering what I've called a flat list," he says. "You need it's almost a sociologist content where you are understanding why customers behave the way they do beyond their spoken word" Get to know these people. What matters to them? What matter to them? Yeah. And then close to that, when I've talked about many times, we all have biases that we don't know we have."
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