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Ep 406: 4x Growth in a Year via Product Differentiation With Brett Swensen, Kizik

Secrets To Scaling Your Ecommerce Brand

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How to Correlate Your Marketing Spend to Branded Search

YouTube is one of those ones like, I can't remember the last time I've ever clicked on a YouTube ad. And that's something we haven't actually talked about a lot here is, is correlating your marketing spend to branded search as well. "It's just going back old school, right? Like, we're going back to how everyone had to be 10 years ago or 15 years ago," he says.

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